Most hospitality companies are really good at what they do. They are good restaurateurs, chefs, managers, wine makers, caterers, etc…But most don’t have the knowledge, the desire, the expertise, the willingness, time or resources to market their business more effectively.
And you do need to market all the time.
Peter Drucker, a noted business strategist, stated, “Marketing and Innovation are the two things that create customers and profits …everything else is an expense.”
The basic premise of GuestMarketing is to help you build and maintain a database of loyal guests who trust you, who will be loyal to you, and who will have confidence in you and your products and services. Their trust in you makes them feel safe and comfortable in sharing with you their interests and preferences as it relates to your products and services.
Once you have this information, you can market directly to those guests using email and direct mail to keep bringing them back to your business more often with offers designed to fit their interests and preferences.