The Marketing Plan application enables you to detail each of your specific
marketing campaign/activity by:
Date
Activity name
Length of campaign
Type of media used
Type of offer made
Person responsible
Campaign cost
Revenue generated
Number of pieces sent
Number of responses
Your marketing plan is charted for easy viewing of your individual campaigns
In the marketing plan application you can assign keycodes to each of your
marketing campaigns. Each campaign can have a separate keycode which enables
you to track the effectiveness of every activity you conduct and allows you
to measure your return on investment.